![]() HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license? May be shared with third parties who are working on your behalf to produce the ad creatives, however you We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. Let me know how’s that going and also comment on some more font pairings that I’ve not mentioned in this article.You can use this type of license to embed fonts into digital ads, such as ads built using HTML5. Now that you know how to pair fonts, how font combinations should be like, and you have the list of some best font pairings, it’s time to start using them in your designs. Typography Tip: Don’t use a script font in the upper case. Oswald Bold – Raleway Regular (Google Font Pairings) Arvo Bold – Open Sans Regular (Google Font Pairing) 21. Gotham Black – Gotham Regular (Same Typaface) 19. Proxima Nova Regular – EB Garamond Regular (Google Font Pairing) 17. Futura Condensed ExtraBold – Merriweather Regular 10. Permanent Marker – Raleway (Google Font Pairing) 9. Gotu Regular – Open Sans Light (Google Font Pairing) 8. Abril Fatface – Lato Regular (Google Font Pairing) 4. Prata – Roboto Light (Google Font Pairing) 3. Playfair Display – Open Sans Regular (Google Font Pairing) 2. Here is a list of some font combinations for your next social media design: 1. And it shouldn’t look something like this: (A height weight one paired with a display font (which is also a heavyweight one). It’s all about finding a pair that looks appealing. Check if the fonts helped to make the design look visually appealing or not. ![]() Avoid using “Black” and “Bold” weights in sentences. Always keep the heading size larger (more than 2x).Never go with all caps for a script font.If you have to, use the same fonts but with different weights. Don’t use more than 2 different fonts in your design.But here are some things that I don’t want you to do while pairing fonts: If you are using fonts from the same family, then play with weights. And I pair that with another quality sans-serif font with a strong geometric type “Circular Std” (body text, subtle, minimal) in most of my designs.Ī post shared by Sujith | Social Media Designer both the fonts are sans serif fonts, the pairing worked because I paired a bold one (Aku & Kamu) with a lightweight one (Circular Std Regular). Simple with bold, serif with sans serif, etc.įor example, I use sans-serif font: Aku & Kamu (for headings – Bold) as the main font. In the image below, I paired Lobster(script font) with Gotham Light.īasically, the simple formula here is opposites work well in font pairing. ![]() ![]() –> Pair a decorative font with a simple font. And skip a weight when choosing fonts from the same family to create a typographical contrast in the design. –> If you are struggling to find fonts that complement each other, pair fonts within the same family with different weights. –> Pair a bold font with a lightweight font. Using a serif font for heading and a sans-serif font for the body content. Is it to show feminism? To attract viewers? Is the font needed for body text? Ask yourself these kinds of questions when deciding what font to use. Just consider the purpose of the font in the design. Best for small amounts of text.Ī post shared by Sujith | Social Media Designer font has a personality and a certain message it conveys. Script: Feminism, Elegance, Personal, Unique.ĭisplay: Big, bold, and quirky fonts that are mostly used for headings. Sans Serif: Clean, Clear, Minimal, Friendly. Serif: Safety, History, Tradition, Respect. Before that, I want you to have a clear understanding of what the basic font categories are and what they represent. But there are some rules (or hacks) that you can follow. You can check that for some in-depth typography concepts and tips). Don’t worry!īecause I have brought you the list of 21 “already working” font pairs that you can use in your social media graphics.īut before that, I want you to know some things about pairing fonts (I’ve already talked about this in the typography article. And fonts determine how good the text looks.īut the real struggle comes when we have to pair fonts. After all, we use social media to communicate the message to our audience. Text plays a key role in social media designs.
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